Group of Companies
Parent: Dadlani Group

HONEST INTERNATIONAL GENERAL TRADING
The group’s journey began in wholesale textiles in Bur Dubai, UAE, focusing on importing textiles, cloth materials, and ready-made garments, serving the local market and exporting to GCC, CIS, and Eastern Europe. Import sources include China, Korea, Thailand, Taiwan, India, Indonesia, and Japan. Over time, the business diversified with a growing focus on the steel division.

HONEST STEEL FZCO
Established in 2004, Honest Steel FZCO is a leading steel trading company and is ISO 9001:2008 certified. Its core activities include trading, import, and export of MS steels and GI coils/sheets across the UAE, GCC, and Africa. A Jebel Ali processing unit (established in 2006) supports wire rod cutting/straightening, cut-to-length, and perforation operations, backed by international-standard sourcing and in-house transportation for timely delivery.

HONEST STEEL INDUSTRIES
Established in 2008 within the Jebel Ali Free Zone under trading and industrial licenses, Honest Steel Industries operates a processing factory supporting steel trading and production. Facilities include wire rod coils handling, straightening and cutting machines, and production of round bars. In 2018, the company introduced a new line of Galvanised Iron products and other specialized steel and aluminum products to meet emerging market demands across the UAE and GCC.

SIX SCENTS PERFUME TRADING
Established in 2018, Six Scents Perfume Trading is an authorized reseller of branded perfumes in the UAE, serving GCC and international markets. Operating from warehouses in Dubai and Jebel Ali Free Zone, the company supplies 100% genuine products sourced from manufacturers or authorized distributors, offers competitive pricing, and emphasizes service excellence and product quality.

VEEJAY VENTURES FZCO
Based in Jebel Ali Free Zone, Veejay Ventures FZCO supports Six Scents Perfume Trading by managing import and export operations for perfumery products. It streamlines sourcing and distribution logistics, enabling efficient, reliable, and cost-effective transportation while navigating regulatory requirements to support global supply flows.

FORTUNE 5
Fortune 5 is a development and investment firm pursuing new business opportunities worldwide, with a global client base spanning Europe, Russia, China, India, and beyond. The company has collaborated with brands such as Marriott, Hilton, Ellie Saab, and Missoni, with projects including Marriott Marquis Hotel, Marriott Residences, Hilton Hotel & Residences, and Moonstone featuring interiors by Missoni.